7 Reasons why Successful Real Estate Agencies use Professional Cleaning Services
- Mighty Maid Mary Ann
- Jun 29, 2022
- 8 min read
Updated: Jun 30, 2022
June, 29th 2022 - 4:47pm Written by: Brittany Grant CEO / Web & Market Analyst
First impressions mean a lot, especially when you’re showing a house to a potential buyer, and getting a client’s home ready for sale is not an easy task. The goal is to make everything look brand new and appealing enough to convince the potential buyers. This is why a thorough cleaning of the house is vital if you want to sell a home at the top dollar you deserve and in the shortest time possible.
No doubt, real estate school goes over the importance of other things like fixing stuff, repainting, and eliminating. However, cleaning the home is the most essential and inexpensive step in preparing the house to sell quickly. A thorough home cleaning means much more than breaking out buckets, soap, and water. It involves a professional investing more time, energy, and paying attention to every detail. Regardless of how often homeowners tidy up, a home on the market will inevitably require a more profound, intensive cleaning.
The good news is that making a home sparkle has been made easier with our professional cleaning services. Miracle Maids specializes in Move in/out cleaning and is responsible for ensuring the domicile is free from dirt, dust, and alarming smells. We also make sure homes are ready for extreme scrutiny by focusing on things like discolored surfaces, stained carpets, and smudged appliances.
Having seen first and the most important of cleaning services in the real estate business, agents say there are six main reasons why you should always recommend a professional service before putting a home on the market.
Sells faster at a higher price with the right first impression
Hiring a professional cleaning service allows you to leverage first impressions correctly. It’s the perfect chance to put the right idea about your property in potential buyers’ heads.
According to Mikki McBride, Miracle Maids certified Home Stager, “There is only one chance to make a first impression, making sure that your home looks as perfect as possible will definitely help you reel in those buyers.”
McBride explains how professional cleaners add significant value to the home through the right first impression.
“Hiring a cleaning service when selling your home will definitely help you sell your home faster and likely, at a much higher price,” she said.
The idea is not to have anything that stands out or distracts a client from the home’s potential. Once a client is at ease and feels the space is clean and safe, it’s easier to convince them this is the home for them.
Helps buyers visualize living in the home
If buyers can’t imagine living in a home, there’s no way they're going to pay for it. Buying a home usually starts with clients visualizing themselves in the space.
“If I see stains on the walls and in the carpet, I’m thinking that’s one more thing I have to do before I move in, and I’m less likely to buy it" say's Brittany Grant, Founder & CEO of our brand, Miracle Maids of Wichita Falls.
“There have been cases where I’ve bid on properties under the condition that it would be cleaned before move-in day. Most buyers are going to expect that, so take initiative and have it cleaned before the topic even comes up in conversation,” said Brittany.
That’s not the only thing clients expect. They also look to agents to relieve some of the stress of buying a home.
“When I look at properties, I’m not just thinking about if I like the house or not and how much it costs—I’m thinking about how much time, effort, and money it’s going to take to make the place livable,” says our CEO who is currently studying to become a Texas real estate license holder.
Grant says while you can include a free deep cleaning as an incentive for the new homeowners, it makes more sense to deep clean it before you showcase it on the market.
“Personally, when I look through a home, I search for signs of decay, mold, dust, outdated features, and other problems that will present larger issues the longer
they go unchecked,” explains Grant.
Clients tend to shy away from homes that don’t seem clean, shiny and new, so experienced agents understand why it’s so essential to hire a professional cleaning service if they want to sell the home at or above asking price.
Creates enough time to market the home
As an agent, you can’t spend all of your time trying to make a home look good when you should be out there marketing it. With the help of professional cleaning services, you can focus more of your time and resources on marketing rather than worrying about the property’s appearance.
“Having a professional cleaning service come in also frees up your time to focus on other aspects of your sale like arranging viewings, open houses, and talking to your agent,” according to Jen Stark, Founder of Happy DIY Home.
“The cleaning service will come in and help you make an excellent first impression on your prospective buyers, and this can shorten the home’s time on the market if people like what they see,” she explained.
The key is to spend your time achieving valuable results, not going back and forth with homeowners on what needs to be done.
Makes the home show-ready
No matter how often a client cleans, there will always be things that need to be fixed or changed out to prep a home.
“When I first meet with clients, I walk
through the home with a buyer’s perspective in mind. I take note of upgrades, features, damages, and any areas of improvement. I give my clients a to-do list to get their home what I call “show-ready,” according to William Clark, founder of Clark Design Studio.
Peck explained that hiring a professional cleaning service is one of the most effective methods of making your home show-ready.
“This list includes all work to get done, tips to declutter, and a recommended cleaning service that is customized to their needs. Taking the extra steps to get your home looking its best will ensure you sell for the highest price,” he said. Clark explained that the benefits outweigh how time-consuming the process can be. Once a home is ready, agents come in and take professional photos, and bad images will deter many buyers.
You can’t be too careful with COVID-19!
As the world is battling the effect of the novel coronavirus, the concern and need for cleanliness has only grown. Hiring a professional cleaning service for deep cleaning before showing will help put clients, agents, and future homeowners at ease.
Nicole Arnolie, based out of Anna, Tx, is the Founder of Beyond the Dust LLC. According to her, cleaning a home is more important now than ever, “Especially now with the pandemic, it’s recommended to have a professional cleaning company disinfect and deep clean the home before you move in.” Nicole is so concerned with the health of her clientele, Beyond the Dust LLC, has taken initiative to offer absolutely FREE home cleaning services FOR LIFE for individuals with multiple sclerosis.
Many showings are now done virtually because of the pandemic, so small dirt particles may be hard to pick up on if buyers are watching on a screen. It helps if agents can assure them all surfaces have been wiped down and cleaned with the proper chemicals by a professional. “That will provide you with peace of mind knowing your new home is clean and safe to move into,” Nicole said.
DIY cleaning doesn’t always do the trick
Some homeowners are tempted to save money by cleaning their property themselves. This may seem like a good idea at first, but when the actual cleaning starts, you’ll most likely regret not spending the extra dollars.
Agents say it can be very stressful to prep a home, so they often recommend clients avoid the hassle and leave the job to the pros.
Devin Williams, of Paramount Real Estate Services further emphasized the relevance of a good first impression during the marketing stages.
“First impressions are key, and nothing can put a buyer off like a crack in the wall or a stained carpet, even if you assure them that it will be taken care of before they move in,” said Williams.
Real estate agents from every market agree that a home’s thorough cleaning has become more essential, especially because of the COVID-19 pandemic. Surfaces need to be thoroughly cleaned by professionals so that potential buyers can feel safe as soon as they enter the home. Just like what you learn when you get your license, first impressions matter, so don’t take the chance of losing a potential buyer and tell your clients to hire a professional cleaning service for the home, such as Miracle Maids of Wichita Falls, before potential buyers even see it.
Our cleaning service stands above it's competitors with completely remote payment options, customized packages, one on one consultations with cleaning and staging experts, set rates, hourly rates, and cleaning services priced by the sqft. making the services not just easily accessible but also easy to understand for our clientele.
Our team the uses top of the line CRM system to create, manage, and document all transactions in your customer profiles to limit communication between staff and field agents assuring a stream-lined experience for all parties involved. Now, clients can also access their personal customer profiles to manage their appointments, contact information, give company feed back, make requests, and see internal notes; such as before and after images, scope of service agreements, and even recorded calls.
When you hire Miracle Maids of Wichita Falls, you're investing in your future and yourself. Hire the cleaning team with contingency, and maximize the resell value of your home with Miracle Maids of Wichita Falls.
& Finally Realtor Incentives!
Now realtors in the greater Wichita Falls area can not only provide an exclusive Move in/out Cleaning Service that is trusted, guaranteed, and highly recommended by their affiliates but all Texas Real Estate License holders are welcomed to benefit from our referral program, "Bring a Friend Program" . As a thank you for all of the hard work, dedication, and meticulous insight put into each of your client/contractor accounts we are providing a bonus of $50 for each Residential Move in/out booked or referred by any Texas Real Estate License holder, and $75 for all Commercial Account Referrals. Simply refer your potential home buyer or seller by submitting the form below.
Once received, our office will update your customer profile, send you a log in link giving you immediate access to all properties listed under your management, and make a point of contact with your referring buyer or seller. Checks are mailed to the address provided in your customer profile
within no more then 10-14 business days. You are also given the option to stack your referral proceeds into one lump yearly sum, apply the credit to your referral cleanings, or use these proceeds to schedule cleaning services in your own home or office.
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It's time for change. Hiring a professional cleaning agency with integrity, experience, contingency, and diligence will be the difference between a positive referral for real estate
agency and a no impact contract signing or your potential buyer making steps to end terms in your buyer representation agreement.
Educating our staff in contingency planning and the realtor-client relationship is just one of the qualities separating Miracle Maids of Wichita Falls from their competitors. If your real estate agency or firm is interested in creating a new stream of revenue, boosting your customer review percentage, and improving your overall customer satisfaction sign up here at absolutely no cost to you! Free enrollment is only for a short time, be one of the first Agents to offer the Superior Clean Experience by Miracle Maids®
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